You
understand that the message and brand a company projects can make or
break a business. You are an innovative, strategic thinker with
excellent communication skills and a passion for all there is to see and
do in relation to the marketing field. Our current CGIS employees are a
specialized, hard-working group of individuals that share family
values, the drive to continuously learn and possess a strong team work
ethic; does this sound like you?
The Opportunity:
Reporting directly to the Chief Operations Officer, this position is
responsible for the development, coordination and implementation of
strategic marketing and social media initiatives, in alignment with
CGIS’ business goals & objectives.
Specific Responsibilities Include:
Marketing Plan:
- Develop and implement annual marketing plan to target specific applications and products
- Develop and coordinate marketing campaigns to establish and/or maintain CGIS as the recognized expert of Severe Service Valves
- Create testimonial campaigns to highlight past successes in order to attract new customers and retain existing customers
- Manage all aspects of promotional give-aways for CGIS
- Create and write all advertising/marketing brochures, case studies and flyers
- Maintain and distribute employee templates ensuring accuracy across the board
- Conduct regular and on-going market research
CGIS Corporate Branding:
- Keep CGIS’ brand current through various media in a positive, creative, and forward thinking manner
- Conceptualise and create advertisements for company
- Develop promotional material and campaigns to raise the company’s profile to potential customers in North America
- Recommend trade shows and organize all aspects of company’s involvement in event, pre and post activities
- Make recommendations to CG Executive on sponsorship &/or speaking opportunities for increased awareness in market
- Works with Human Resources on the development of Employee Branding strategies
CGIS Website:
- Responsible for CGIS website on-going development, its regular updates, administration and back-end system
- Responding to enquiries received via company website
- Responsible for renewing registration for all company domain names
- Develop, implement and manage social media marketing to highlight
CGIS’ strength as a valve expert and internal strength as an employer
Social Media:
- Develops CGIS’ Social Media Marketing Plan; manages the
organizations social media presence on sites including LinkedIn,
Facebook, Twitter, YouTube and similar community sites;
- Liaises with other parts of the organization to help integrate and education on social media efforts;
- Researches and presents new ideas and business cases focused on CGIS’ targets;
- Measures impact of social media programs and analyses, reviews and
reports on effectiveness of campaigns in an effort to maximize results.
Qualities and Qualifications:
- Five to seven years’ experience working in a stand-alone Marketing role in a similar industry or organization;
- Diploma or degree in Marketing or equivalent experience in the field
- In-depth understanding of current and up to date marketing best practices and processes
- Very strong written/verbal communication, time management and organizational skills with the ability to multi-task
- Is a dynamic presenter to internal and external audiences
- Enthusiastic personality; exhibits a positive and creative attitude
- Above average computer knowledge with experience in using Microsoft
products; Word Press experience would be an asset as well as other media
used for marketing
- Strong technical writing skills, with proven success in creating effective brochures and flyers
- A take-charge person who enjoys working collaboratively to achieve a goal and/or business objective
- As this is a stand-alone position, has developed and maintains an
effective and contributing external mentor relationship in the field of
Marketing.
Benefits:
CGIS is a place where you can grow your skills and your career. We
proudly offer competitive salaries , company paid benefits, RSP matching
program, 3 weeks’ vacation, Sunny Friday’s, Costco membership,
professional development and profit sharing.